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Social listening tools example6/23/2023 ![]() ![]() For example, if someone posted a negative review of your product, you could, of course, promptly respond to it, but you probably wouldn’t take it much further. Consequently, your approach will be reactive. Proactive vs reactiveĪlthough social monitoring is done in real-time, it can only track what has already happened or been said. Being based on complex crawlers, algorithms, and machine learning processes, social listening tools do the hard work for you, with the added bonus of providing advanced analytics behind the obtained media intelligence. You could not do it manually, not even if you had taken months or even years to catch up with the internet. On the other hand, social listening is automated. It’s highly likely that you’ll track down only a fraction of what is really out there. Anyhow, we would not recommend it – not only is it time-consuming, but it is also not effective. You could do it the old-fashioned way and research social media platforms to identify relevant posts. Up to an extent, social monitoring can be done manually. ![]() Listening to online conversations means that you engage with relevant conversations in a way that guides your strategy and defines actionable steps based on the provided insights. On the other hand, social listening takes the data to the next level. ![]() You are aware of these online conversations and stay on top of them mostly to focus on measuring the success of your marketing campaigns and brand reputation management. If you’re just monitoring, you’re acquiring the data. The data collected through the process of monitoring keywords of interest is what enables the process of social listening.Īs such, social monitoring has the role of an observer in online conversations. As mentioned previously, social monitoring is the foundation for social listening. The first difference is the most obvious one. We’ve established what social listening is, so let’s start by defining what social monitoring is.Īlso commonly referred to as social media monitoring, social monitoring is the activity of continuously monitoring conversations on social media in order to identify relevant mentions of a brand, product, industry, or any other relevant topic, for that matter.Īs you might grasp, the difference between social listening and social monitoring goes beyond semantics – let’s see exactly how far! Monitoring vs Listening Photo by pine watt on Unsplash What’s the Difference Between Social Listening and Social Monitoring?Īlthough they may seem similar, social listening and social monitoring are not synonymous. PR and Marketing efforts (press releases, campaigns, hashtags, etc.)īut, rather than just simply collecting data, implementing social listening means you will learn the meaning behind the data as well.A media monitoring tool will enable you to learn what people online are saying about your: It provides the most value through monitoring online conversations about topics of interest. Social listening is the activity of identifying potential growth opportunities and then reacting accordingly based on insights obtained through media monitoring. Stick around to learn all the whats, whys, and hows of this amazing process! What is Social Listening? □ Read Media Monitoring: The Ultimate Guideīut, we’re here to change that by empowering you with all the knowledge needed to start using social listening to your advantage and growing your business. Yet, a Gartner survey reported that just over 51% of marketing leaders worldwide utilize it. Times like the coronavirus pandemic have shown that social listening truly is an invaluable source of insights for PR and marketing professionals. ![]() Social listening is the quintessential way to rapidly gain information about consumers’ changing preferences, habits, and expectations. ![]()
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